Rover sales in North America

Interesting facts and anecdotes about the company itself
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Dkenner
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Joined: Mon Oct 31, 2016 9:13 pm

Rover sales in North America

Post by Dkenner » Sun Oct 05, 2025 4:55 pm

Good morning, The seasonal rabbit hole of last has been a survey, or really it has turned into a census, of Rover North America, and later British Leyland (NA) advertising. While Rover NA was established in 1958, it wasn't until 1959 that the first advert appeared (for the 3 litre). Advertising continues, sometimes with a good bit of humour and tongue in cheek, through to their acquisition by BL where advertising seems to peter out around 1971, at least for Rover cars. Land-Rover continues to 1974/5 when it was withdrawn from the market. I realise that the 3500S NADA was withdrawn in 1971. So, all of this to say:

Would anyone know of exports to Canada and the USA for the 2000? When did the 2000 stop to North America? Or did the 3500S supplant the 2000? [1]
Supplemental question: Have there ever been sales numbers published for North America?

Thank you,

Dixon

1. A survey of Bring-a-Trailer and other vehicle sales sites show Rover 2000s through to the 1969 model year, which happens to be when the 3500S was introduced.
Dixon Kenner
1950, 51, 52 Land-Rover, 1976 101FC

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