Rover sales in North America
Posted: Sun Oct 05, 2025 4:55 pm
Good morning, The seasonal rabbit hole of last has been a survey, or really it has turned into a census, of Rover North America, and later British Leyland (NA) advertising. While Rover NA was established in 1958, it wasn't until 1959 that the first advert appeared (for the 3 litre). Advertising continues, sometimes with a good bit of humour and tongue in cheek, through to their acquisition by BL where advertising seems to peter out around 1971, at least for Rover cars. Land-Rover continues to 1974/5 when it was withdrawn from the market. I realise that the 3500S NADA was withdrawn in 1971. So, all of this to say:
Would anyone know of exports to Canada and the USA for the 2000? When did the 2000 stop to North America? Or did the 3500S supplant the 2000? [1]
Supplemental question: Have there ever been sales numbers published for North America?
Thank you,
Dixon
1. A survey of Bring-a-Trailer and other vehicle sales sites show Rover 2000s through to the 1969 model year, which happens to be when the 3500S was introduced.
Would anyone know of exports to Canada and the USA for the 2000? When did the 2000 stop to North America? Or did the 3500S supplant the 2000? [1]
Supplemental question: Have there ever been sales numbers published for North America?
Thank you,
Dixon
1. A survey of Bring-a-Trailer and other vehicle sales sites show Rover 2000s through to the 1969 model year, which happens to be when the 3500S was introduced.